The Beijing Olympics are all about rainbows? Why? What does it mean? Well, if you know anything about graphic design, you know that everything means something - or SHOULD have some relevance right? When you have the incredible budgets that China had to spend on design and branding - it will definitely tell a story.
Here are their icons, color-coded and with a symbolic meaning that is pretty interesting.
And speaking of logo design - London has faced major controversy over the design of their logo for the 2012 games. Critics say it's not worth the $800,000 they paid for the designs and the London newspaper even challenged the general public to see if they could design something better - for free no less. What do you think?
Click here to read the article in the London newspaper and see the other logo designs.
Friday, August 15, 2008
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I think that this design is interesting although if you did not know what you were looking at you would have no idea what it was for. I would like to know what went on during the development stages to lead the design team here. I think though if I knew what the story behind it was I would be able to understand it better. I also am happy to know that I could charge 800,000 for a design that is not that spectacular...........2 solid colors and some straight lines....I could do that. HaHa
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