An assignment from Winter Sorbeck

Excerpted from ‘The Cheese Monkey’s” By Chip Kidd

“It’s February. You’re stuck in the middle of nowhere, on the side of the road. All you have is the clothes on your back, a magic marker and a big piece of paper. Now,” he grinned. “Get home.”

It’s winter and the class loads up on a bus that drops them off on some deserted road miles from campus.

“Here’s how it’ll work. The class will hide behind those trees, out of sight of the traffic. One at a time, you will stand at the side of the road, with your sign. A car comes by, you get picked up, it’s an A. It keeps going, you drop one letter grade. Second picks you up, it’s a B. Third, it’s a C . Four cars and no luck, you fail. Let’s move out!”

First student
I AM
NOT
ARMED

Second student
S.O.S.
SORORITY
PRANK!

Third student
DON’T
EVEN
BOTHER

Fourth student
MY TEACHER
IS INSANE
YOUR ASSISTANCE
APPRECIATED

Two days later back in class…

“…so you see, that’s what a logo, for yourself or anyone else, has to do. It has to flag people down, either by invitation or mystery, or any other means actually. And by limiting your materials I gave you a huge break. Had I given each of you an arsenal of squeaky pens spanning the spectrum, I’m sure at least 2 or 3 kiddies would still be out there, turned into a popsicle trying to decide between light green and dark green”

Volunteer Opportunity for Art Event at Sundance

GEN ART is an organization that supports emerging talent in the arts through event production. We showcase the best in film, fashion, visual art, and music through our programming. We have markets in New York, Los Angeles, Miami, San Francisco, and Chicago; however, in January we are coming to Park City for Sundance.
We are producing two events to celebrate the hottest new talent (actors and filmmakers) at the festival.

Duties will include last minute setup, check-in, managing event flow, etc. I am notyet sure about all of the positions, I am just getting more deeply involved with this project myself. Please let me know if you have any other questions.

The events will be held at….

Hollywood Life House
692 Main Street
Park City, Utah

The dates and times are as follows:


January 16th - 9:30pm-1:30am
January 17th - 9:30pm-1:30am

Volunteering with Gen Art is a great way for students to gain experience in both the arts and event production. I would love to see some Stevens-Henager students there! Please forward this on; anyone interested can contact me directly.



Thanks so much!


Best,
Marcia Callaghan

Regional Event Coordinator

Gen Art Chicago

311 N Aberdeen Suite 300B

Chicago, IL 60607

mcallaghan@genart.org 312.229.1701

Typography Humor

Student Work

The latest round is from my Typography class. These are some of my favorite logos presented.

BreAnna Hoppe


Dylan Alvey



Manny Rangel